Dismantling the hash world: Will monopoly mode be one of the best paths for blockchain games?2018-06-21
Since the end of last year, the encryption cat became a hit and the game became one of the hottest startups in the blockchain field. A large number of games emulating the encryption cat model emerged at one time, but it was rare for them to step out of the prop value-added and candy reward models.
Hash World is a blockchain game similar to a monopoly. In the hash world, a parallel virtual world based on the LBS mechanism, users can buy and sell land and dig treasures. At the same time, Hach World also proposed land games, online and offline integration, independent design of land and other games. Currently, HashWorld has completed three rounds of financing led by agencies such as DanHua Capital and Vichun Capital, with over a million users.
Recently, the chain catcher invited an interview with the founder of the World of Hash, Jia Yinghao. In this interview, he talked about the similarity of the blockchain game, and the latest development plan of the hash world. It is worth reading.
Open the key to the blockchain gate
Chain Catcher: What are the problems that blockchain games solve over traditional games?
Jia Yinghao: I think the blockchain has three important points for the promotion of the game. First, the whole process of the blockchain is more open and transparent, especially for the generation of some random numbers. The open and transparent experience provided by the blockchain is particularly attractive to small and medium players. For example, SSR cards may be drawn, and NetEase may determine that you are a A sheet metal user deliberately does not let you get it, so you must buy it. This kind of black box operation is particularly obvious in the centered game, and it can also be called big data discrimination. But blockchains make these processes more open and transparent. The game code on the chain is open source, and we haven't been able to modify them ourselves.
Second, the previous economic system of game props was incomplete. There was a super discovery of props. For example, game publishers originally restricted the issuance of 10 sets of special equipment, but in order to make money, 100 sets were issued eventually, and blockchains can be used to carry out equipment. Uniquely empowered, this equipment can not only be preserved forever, but also continuously appreciated due to its scarcity;
Third, the blockchain can enhance the mobility of game props. If a user is tired of playing a game and wants to play a different game, and the two games have cooperation, then the user does not need to sell his game account, just change the old game currency into assets and props in the new game. Just fine. This not only improves the game's mobility, but also helps product innovation and attracts more outstanding developers.
Chain Catcher: Then why haven't you seen many traditional games on the chain?
Jia Yingxi: Because there are essential interest conflicts between the two. For traditional game developers, opaque can make more money. Props cannot be freely circulated to allow users to buy more props. They have become accustomed to making use of the central node to monopolize their profits, so they have no incentive to wind up and they have no incentive to make their own lives. .
Chain Catcher: But now there are very few developers of native blockchain games.
Jia Yinghao: This is because the underlying technology of the entire blockchain is still at an early stage, and it cannot afford such a high volume of transactions and visits. The blockchain is equivalent to a native DOS system, and there is no development engine. This requires a very high level of team's comprehensive practical ability and innovation ability. In general, a mature blockchain engineer is hired for at least $500,000 in annual salary. Most blockchain game companies have no human and financial resources to do this.
Chain Catcher: What is the current team composition of the Hash World?
Jia Yinghao: Our company now has more than 60 people. The main members are basically Tsinghua University alumni. I studied at the Department of Industrial Engineering of Tsinghua University. My main research direction is system design and optimization. In 17 years I initiated the Tsinghua University Blockchain Association. Another co-founder is Dr. Aron from Department of Computer Science and Technology at Tsinghua University. He has a smart contract. He has studied and worked as a technical director at the mobile currency exchange. Another co-founder Eric graduated from Tsinghua University's School of Economics and Management, founded an AR/VR company and was acquired; in the game direction, we have a Previously, the product manager for the development of casual games on Sina Weibo had brought tens of millions of traffic to Weibo.
Chain Catcher: Why did you choose to make a blockchain game?
Jia Yingxi: I first came into contact with the blockchain during my summer internship in Silicon Valley in 2016. At that time, I entered a venture capital venture for VC. During the two months, I investigated many blockchain-related companies. Since then, I have started to delve into blockchain technology.
After returning home, I initiated the Tsinghua Blockchain Association and often shared accommodative blockchain technology with alumni. By the end of last year, the encryption cats were particularly popular. After researching, we found that the game's approach has a special appeal to more people. Compared with other areas, the threshold for users to enter the game is relatively low, so we thought of making a millionaire. Basic blockchain games allow more people to understand and focus on blockchain technology and then attract more people to join the community.
Chain Catcher: The blockchain game based on Monopoly is very interesting. How do you understand this?
Jia Yinghao: In fact, the Hash World can be understood as a parallel virtual world based on the LBS mechanism. The main gameplay is buying and selling land and digging land treasures. Users can use HSC to purchase real-world construction lands in the hash world. These lands will be systematically displayed on the home page and used by ordinary users to answer various questions such as bitcoin, Ethereum and other digital assets by answering questions, playing games, and landlords You can get an extra 10% of all the land's rewards, which is equivalent to "laying and making money."
These games are very much like the rich people we used to play in the past. Users understand and understand blockchains by playing games and completing tasks. For example, what is a smart contract, what is a digital asset, and so on. The hash world will be a small white user opening area. A key to the blockchain gate.
Chain Catcher: In the Hash World, what links can help White learn blockchain knowledge?
Jia Yingyu: First of all, after the user flops the reward, the system will introduce a short introduction to the currency. Second, when the user plays the answer game to win the reward, the question bank will contain a lot of blockchain questions and answers. More rewards; at the same time, our application has a special “blockchain knowledge” section, which is the first global Chinese blockchain dictionary published by us together with partners such as Virgin Capital and Jiaziguangnian. We equitably answered many blocks of blockchain knowledge to users; we have recently launched an 80-page serialized blockchain comic to help small white users understand the blockchain technology.
In fact, the process of users buying and selling land in the Hach world is also subconsciously enhancing their understanding of concepts such as smart contracts and the determination of rights.
Augmenting the interaction between the real world and the virtual world
Chain Catcher: How is the hash world now popularized? How can you find white users more accurately?
Jia Yinghao: We do not have large-scale advertising at present, but rely mainly on spontaneous communication and word-of-mouth communication. At the level of user incentives, we have now introduced the more popular three-tier system of apprenticeships. Each new user can receive HSC rewards when registering in the Hach World. At the same time, the user invites “Apprentice” and “Apprentice” to invite new apprentices. After that, they can all get a certain amount of rewards.
Chain Catcher: What is the user data for the current hash world?
Jia Yingxi: The hash world has been online for more than three months. The world has more than one million users. The average number of game users who play on average is about 70,000. The monthly number of live games is about 300,000 to 400,000.
Chain Catcher: How does Hash World protect the system's fluency as a game platform for the daily 70,000 users?
Jia Yinghao: We adopt the hybrid architecture of centralized and decentralized, with some systems on the chain and some systems on the chain. For example, the ownership of assets, the process of land acquisition, we will be placed on the chain to ensure openness and transparency. However, the specific gameplay such as image rendering, we put the line into the traditional server, which provides users with a more smooth user experience, not as fast as Catton.
Chain Catcher: Sometimes the freshness of the game will fade quickly. For example, an encrypted cat, how old is the retention of the old users in the hash world?
Jia Yinghao: At present, our 7-day retention rate is 60%. In fact, we found a very interesting thing, that is, the recall success rate is relatively high. For example, when a player played in February but he didn't continue to use it, many people will come back to see us after sending a recall message because his The assets are here and his land is here. In other words, the hash world establishes a kind of detached product and player from users through this kind of permanent assets, which is more similar to the relationship between shareholders and the company, and has stronger appeal and longer life for users. cycle.
Chain Catcher: What new games will you introduce to improve the game's playability?
Jia Yingyu: First of all, users can develop their own land in the future. The better they develop, the higher and faster the development will be, and the more benefits will be.
Secondly, we are considering making a blockchain digital asset trading mall and mapping the ownership of virtual assets to real assets. We recently discussed a real estate project with partners in Australia so that users can purchase it in the hash world. The corresponding real land corresponds to some of the rights and interests. At the same time, we are still talking about intangible assets such as music copyright and artistic painting copyrights;
After the future user community is larger, offline merchants will have the incentive to go online for more publicity, such as buying their own stores in the hash world, and then conducting more publicity and promotion. Users will play games in this store. Earn some coupons that can be used offline to allow more interaction between online and offline.
Chain Catcher: Has the Hash World mapped the buildings in the real world to the virtual world and used the free property of the virtual building for user transactions. Will there be some legal compliance issues?
Jia Yinghao: We are now very clearly divided. The virtual land assets we sell are all game props. That is, the property rights of the region enclosed by a certain latitude and longitude coordinate in the virtual parallel world of the hash world do not represent real property rights. Both are in law. It is completely independent and has nothing to do with it.
Chain Catcher: How much digital assets has the Hash World sent in the past few months?
Jia Yinghao: The total value is close to tens of millions of yuan, and early users earned hundreds of dollars. As the entire currency market is picking up and the currency is rising, the number of payments will gradually decrease.
Chain Catcher: Where are the main sources of digital assets other than HSC?
Jia Yinghao: All are provided by sponsors, such as Cloud and OKex. Some of these things like Bitcoin were purchased by us. Some of them were donated by social celebrities to support the development of our community.
Chain Catcher: What sources of revenue does the company currently have?
Jia Yinghao: We mainly obtain advertising fees by advertising and diverting some project communities and exchanges; then there are transaction fees, and we will deduct 2% of the fees for every HSC transaction for users; Including in-game purchases, users use the HSC to purchase our land, and we also earn revenue. At this stage, the company has achieved profitability.
Chain Catcher: Hash World has conducted three rounds of financing in six months. Why is there such a strong demand for financing?
Jia Yingxi: Hashworld will increase its investment in technology research and development and overseas market expansion to promote rapid business development, which requires more financial support. On the one hand, we have recruited a world-class technology development team on a global scale to seize the opportunities in the battle for blockchain talents. The investment in technology accounts for more than 50% of the company’s current expenditure, and it will continue to increase. On the other hand, we are starting to do global promotion. The United States, Singapore and Hong Kong have already formed local teams and are actively expanding markets in Japan, South Korea and Australia. Capital support is also needed in these areas.
Chain Catcher: At present, most blockchain games take the form of value-added props or candy rewards. Users purchase game props and gain value-added benefits. This will result in most players playing for the benefit rather than for leisure. Blockchain game, how do you see this phenomenon?
Jia Yingyu: The user comes to a game, not to make money, but to gain a sense of game and a different kind of experience. Therefore, how to combine blockchain technology to create a better user experience is crucial for users. Simply prop value-added or candy rewards can only be reduced to Ponzi scheme or wool platform. The innovation of gameplay is the key to long-term development.
Chain Catcher: How do you think about the future development of blockchain games?
Jia Yinghao: With the development of science and technology, blockchain consensus will be popularized in every corner of life. Taking the Hach World as an example, blockchain games can be based on the scale of their users and choose to dig deeper into the digital asset trading platform and create a “community+transaction” ecological model to guide their buying or selling behavior through social interaction, content, and other means. . In the future, the greatest feature of this ecology should be Open, more diverse, more coordinated, and more capable of carrying, and the value of digital assets can be exchanged between each chain.
However, the future of blockchain games still has a long way to go. On the one hand, the infrastructure is not perfect enough to support large-scale game applications; on the other hand, people are aware of the misunderstandings of blockchain games. Many people think that blockchain games are games that run entirely on the blockchain. This view is particularly misleading and not based on the user's perspective.
Blockchain technology has advantages in terms of community attributes, fairness and transparency, and asset mobility. It should play a strong role in these aspects. For game feelings and experiences, if it is more efficient and convenient to use centralization, it should be completed locally. Blockchain games shouldn’t show off, but rather what users need.